This is a rebrand project for Joan, a NYC based creative company. The name Joan is historically eponymous to some of the most badass women like Joan of Arc, Joan Rivers or Joan Jett...

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Drawing on a combination of ambition, curiosity, imagination, work ethic and aforementioned badass-ness, Joan's have challenged, questioned and changed the status quo. Taking inspiration from this ethos, we built a custom logotype around the sword, wielded by one of the greatest and most famous Joan’s of all time, Joan of Arc.